Growth Metric - Overlooked and underperformed
Image source : Product School
Growth is a very diversified term. It is one of the biggest and must key metric in Product Management. Real growth is customer focused which aims to solve the pain points the product is capable of and can be measured by trying to get more users to experience the core values of the product as often as possible. It is a multi-disciplinary and data-driven approach of scaling products. Important growth metrics include Activation rate, Retention rate, Churn rate, Cost per aquisition, Customer lifetime value and Net promoter score etc.
Are there more key metrics which are often overlooked and need immediate attention?
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